![]() SmartDraw makes creating a planogram easy with built-in templates and symbols you can drag-and-drop onto your layout. For example, you'll often find sugary kid-centric cereals on the bottom shelves while healthy, high-fiber ones will be placed higher. Their lower level placement may even make it easier for children to grab products to add to their parents' carts. This diagram includes detailed information such as particular merchandise located on which aisle and which shelf of the aisle. Read More POWERFUL RETAIL ANALYTICS DotActiv Free comes with a range of standard reports that will help you to improve your shelf space performance. The planogram diagram provides a visual representation of all products in a retail store. PLANOGRAM AUTOMATION Use DotActiv Free to create data-driven product layouts according to your desired packing criteria in a quick, time-saving manner. However, products on the bottom shelf may be eye-level for children. Planogramming is a product placement strategy used by retailers for the placement of products related to one another. Products placed at eye-level may sell better than products placed on the bottom shelf. ![]() ![]() For example, stores will first group all bread-like products in the same aisle and then will often place peanut butter, jelly and other condiments in the same place to help remind shoppers to stock up on those items at the same time. Making a planogram is a delicate balance of logical organization such as grouping items in the same category and taking advantage of consumer behavior and psychology to expose them to new or highly profitable products, and increasing sales by using cross-selling techniques and triggering impulse buy behaviors. ![]()
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